Search Engine Optimisation
SEO Agency Based In London UK
Search Engine Optimisation is the action of influence the visibility of a website or web page in a web search engine’s unpaid results — often referred to as natural, organic or earned results. SEO is an umbrella term that encapsulates different lines of work done for the increased visibility of your online business. For a functioning SEO, each subsidiary operation should be using effective ways of referencing and advertising. The ultimate goal of SEO is to let search engines and internet users find your online services/products with cleverly designed marketing campaigns.
A simple question to ask yourself is: When you use Google to find what you want to find, where do you look first? Most people would say the “first few results”. Only a small group of people bother looking at the following pages. Eye-tracking and heat-mapping studies show that when using search engines, user behavior draws a triangular viewing pattern with the information that is in front of them.
We at KodeLogix know the importance of Search Engine Optimisation as digital marketing channels. Millions of people use search engines to look for many products and articles everyday. Google alone has billions of queries going through its search bar daily. If consumers are looking for your services, products or content, you want yourself to be easily accessible to them.
However, there are elements of a webpage we know for sure affect the ranking of a page.
- Headline of the page
- Meta description of the webpage
- Subject of webpage content
- Backlinks from other webpages
- Site link structure
With our SEO packages our team at KodeLogix will recommend you strategy based on Google’s evolving algorithms to boost your in visibility to targeted customers.
Our Approach In SEO Strategies
Setting Goals
By analysing your website on various aspects like technical, content and other aspects, we prepare a well detailed report on according to which our future strategy for your project is laid on to target KPIs and a detailed roadmap is prepared.
Keyword Research
We research and evaluate the keywords that may be useful for increasing the recognition of your brand and attracting organic quality traffic to your website.
Sector Competitiveness Analysis
After performing your keyword research, we perform keyword-based peer analysis. Once the analysis is out, we investigate the market share of your competitors and present the market report of your sector.
SEO & Content Strategy
Along with the keywords that we generate in our keyword analysis, we come up with a brand-specific content strategy. We eliminate the technical problems we mentioned in the detailed analysis. We implement the SEO strategy we have created.
Conversation Optimisation
Beyond your website channelised with quality traffic, we work constantly towards increasing the action taken on the site. We are constantly conducting tests to ensure increased conversion in proportion to traffic. We apply the results we find successful to the general.
Analysis & Reporting
The day we start working on your website, we install the analysis tools we use. We constantly analyse the results of the SEO strategy we apply and inform our customers through professional business management practice.
SEO Consulting With KodeLogix!
SEO is a complex process and it covers a huge number of different elements and tactics – Google says it takes over about 200 factors into consideration when ranking websites, so the field of work to target right SEO strategy is wide and also changing all the time. What worked in terms of SEO just twelve months ago often may not any more. Our SEO consultant experts are people who make it their efforts to stay up to the minute in aspects of SEO and then make use of that knowledge to access a client’s current SEO situation and then translate it into a solid and actionable plan.
Why Are Backlinks Important For Your Website?
The more number of backlinks you manage to yield, the more popular your website will eventually becomes. More the number of backlinks indicates the popularity of your website as a good number of websites are back linking to your website.
The number of backlinks also yield in the improvements in the SEO ranking of your website. The SEO algorithm of Google determines the SEO rankings of websites on the basis of the number of backlinks. That means a higher number of quality backlinks can ensure a good SEO ranking for your website. Generally websites that hold top positions in SEO rankings include a lot of backlinks.
The audience-base of your website will increase if some famous and reputed websites are backlinked to your site.
That’s why backlinking is essential for every website to become successful as per SEO standards. You have to backlink your website to other famous websites to gain more web traffic.
What Are White Hat SEO Services At KodeLogix?
The term “white hat SEO” refers to SEO tactics which don’t violate terms and conditions of the major search engines, including Google.
White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service. These tactics stay within the bounds as defined by Google. Examples of white hat SEO include:
- Offers quality content and services
- Fast site loading times and run on mobile devices too
- Using descriptive, keyword-rich meta tags
- Intuitive site navigation
Examples of black hat SEO, by contrast, include purchasing links or using deceptive cloaking techniques. Any tactics that are considered deceitful or harmful for consumers would qualify as black hat. Black hat tactics are extremely risky and, as Google’s algorithms evolve, less and less likely to work.
Google is an undeniably major source of traffic to your website, and violating its terms and conditions of services can result in a drastic drop in website traffic and even business. Consider all the work that goes into your website and then think about what it would be like to be banned from the internet’s most commonly used search engine. What’s worse, once you’re banned from Google, there is no guarantee that they will ever re-list you. A longterm ban from Google would have detrimental consequences.
Why Are Backlinks Important For YourWebsite?
The greater number of backlinks you manage to earn, the more popular your website will become. A greater number of backlinks indicates that your website is getting popular as a good number of websites are backlinking to your website.
The SEO ranking of your website also depends upon the number of backlinks your website gets. The SEO algorithm of Google determines the SEO rankings of websites on the basis of the number of backlinks. That means a higher number of quality backlinks can ensure a good SEO ranking for your website. The websites that hold top positions in SEO rankings include a lot of backlinks.
The audience-base of your website will increase if some famous and reputed websites are backlinked to your site.
That’s why backlinking is essential for every website to become successful as per SEO standards. You have to backlink your website to other famous websites to gain more web traffic.
At KodeLogix, our team of experienced backlink experts only use white hat, bespoke link building processes to yield maximum results and avoid penalties.
How To Define SEO Content Writing?
SEO, is a way to optimise your website copy and blog articles in such a format that your website is visible on search engines. With clever and mindful techniques, the effectiveness of your content can be enhanced.
That might make it appear more frequently, more easily, and more promptly to the target audience, as compared to the other websites with similar content.
Their content might be better, or more well- versed than yours, but if you have SEO optimised content, you definitely have a better chance to make your place and leave an imprint in people’s minds.
Every time you think of a question, or ‘google’ something, you get a series of answers. These answers appear according to the optimisation of various websites. As tricky as it might seem but our dynamic team of experts at KodeLogix excel in the content marketing.
On Page And Off Page SEO
When you think of the most generic SEO tactics like using keywords in your copy and optimising the meta description, HTML code, title tags, and alt tags, that’s the foundation for on-page SEO. On-page SEO refers to all the measures that can be taken directly within your website to improve its position in the search rankings. This includes those basic tactics listed above but also takes into consideration things like overall content quality, page performance, and content structure.
While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, like backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for example.
How KodeLogix Excels In SEO?
We help you build trust and authority through racing higher in organic search results every time users search the relevant subject to your business.
At KodeLogix we help you with boosting ranking and to channelise amount of traffic your website receives, resulting in a higher ROI.
We design the SEO packages that suit your audience and that are best for your users. We understand Google’s own customer centric approach and keep that as a central strategy for our plans.
Our in-depth SEO audit will identify areas where your organic search presence can be improvised and attain actionable recommendations on how to manage that.
At KodeLogix we ramp up your SEO, with our expertise we aim at long term success. We’re just a mail away, write us at [email protected] and we always got your back.